WE ARE
ROXA
SCROLL DOWN.
Where it all began.
In the productive heart of Italy’s northeast, in Asolo, the story of Roxa was born. In the 1980s, the brothers Rosato begin their business producing ski boots for major brands in the Montebelluna district, acquiring crucial technical and production skills.
In 1992 Roxa was officially born, with its own line of ice skates and inline skates. The goal? To offer reliable and high-performance products, while maintaining high production standards and a strongly Italian identity.
Functionality, comfort, precision.
Each Roxa skate is the result of a comprehensive in-house process: from design to production. High-quality materials, ergonomics, craftsmanship, and advanced technology combine to offer products designed to last and fit every experience level.
Not just a brand, but a method.
For us, Made in Italy means direct control, conscious choices and responsibility to the market. It is our way of ensuring reliability, consistency and quality in every product we bring into the world.
Present in more than 40 countries.
Roxa is now an internationally recognized brand in the skating world.
From beginner to professional lines, our skates are chosen by those looking for a solid, technical, and passionately built product.
Authentic skating. Italian. Created to last.
Each Roxa skate tells a story of passion, expertise and vision. Our mission is to accompany every skater on his or her journey with products that combine tradition and the future.
